Analysis of a students work: Uxbridge College

This is a music video of Joy Division- Disorder by a student in Uxbridge College. The video begins with a shot with the name of the band and the name of the song, this establishing shot is the short of thing that i wish to include in my own video because it allows the audience to know what song they are listening to if they dont know it. The video is shot from a persons perspective, although it is never revealed to the audience who they are. The shot is blurry which gives the effect that the person is walking quickly through each of the locations. The locations change from a house, to the woods, to busy streets etc. Towards the end of the video the shots are then reversed as the person moves back in time. The fact that the whole video is shot in black and white, this is quite a sophisitcated effect.

Influences on Music style

Initial Ideas

Analysing Existing digipaks

Diary: Thursday 27th September

Over the past few days i have emailed the band First Aid Kit to ask their permission to use their song 'King of the World' in my music video. I have also researched into the edirting software that i will be using throughout the production of my music video, i will be using the programmes Photoshop, Premiere and After Effects. I have experiences using some of these programmes such as photoshop, which i aquired the skills of using last year whilst creating my magazine. I have also analysed some albums digipaks to establish an initial idea of the sorts of things that i will need to include i my digipak when i make it.

Editing Software

Adobe Photoshop CS3

I will be using Photoshop mainly to edit my photos from the photoshoot that will appear on my digipaks and my magazine advert.

Adobe Premiere Pro CS3

I will be using to edit my music video throughout the project, I only have basic skills at the moment, but hope to use this coursework to imporve my skills.

Adobe After Effects CS3

I will also be using this programme to add effects to my video.

Email the artist for permission

Today I emailed the duo 'First Aid Kit' to ask their permission to use their song 'King of the World' in my music video.

Research into relevant music genre: Indie Folk

Diary: Monday 24th September

I have soent the last few days researching into the genre relevant to my music video which is Indie Folk. This has shown me the artists that current artists of the genre have got their inspiration from such as Jeff Buckley. It has also shown me the types of instruments that are used within the genre, this has given me an idea of the sorts of instruments that are probably used in the song i have chosen. Most performance based music videos in the genre will show the artists using these instuments, if i do a perfromance based video i would like to do the same thing.

Mood Board

Music Channels

Diary: Thursday 20th September

I have been researching into the band that i have chosen, First Aid Kit. They are a Sweedish duo made up of sisters Johanna and Klara. The song i have chosen is King Of The World which is a folk/ indie song. Research into the band has helped me to understand how to style the two girls that will appear in my music video.

Research into the band I have chosen: First Aid Kit

Research into a music director and their previous work

Diary: Tuesday 18th September

I have created a powerpoint on the research i have done into Music Directors and their previous work. One of the dicrectors i chose was Mark Klasfeld, who has done music videos for the likes of Katy Perry, Jay-Z, Foo Fighters and Sum 41 etc. I also discovered that he has also directred some documentaries and indepednent films. Another director i researched into was Colin Tilley, who has done music videos for the likes of Chris Brown, Justin Bieber, Justin Timberlake and Usher. Tilley has directed over 19 video projects for Chris brown, this shows that if an artist likes your work they will use you again the the future. This research has helped me to see the different styles in which directors like to use. i have also discovered that most directors will shoot music videos in the same genre, one that they specialise in such as Rock or Pop.

Analysis of Music Videos in Indie Genre

Diary: Tuesday 11th September

Over the summer I researched some songs in the alternative/ indie genre. I picked 5 of my favourite songs, and analysed them so that i could work out what typical conventions appeared in videos in that genre. I think this research has been helpful because it has given me an idea of the sorts of things to include in my own video.